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From Concept to Clients — Building a Successful Reformer Studio from Scratch

  • Reformer Pilates Group Ltd Maypole Boulevard Harlow, England, CM17 9TX United Kingdom (map)

A One-Day Intensive Workshop for Aspiring Studio Owners

📍 Location: Reformer Pilates Group, Harlow, Essex, UK
📅 Date: 15th October 2025
🕘 Time: 8:30am – 6:00pm
🎟 Limited Spots Available – Reserve Your Place Now

Are you dreaming of opening your own Reformer Pilates studio – but unsure where to start?

This full-day workshop is designed to take you from concept to confident. Whether you're still shaping your vision or preparing to sign a lease, you'll leave with a clear, actionable plan to launch your own successful Reformer Pilates business.

You’ll learn directly from industry experts who’ve built thriving studios, global brands, and scalable systems — and you’ll join a supportive network of like-minded founders on the same journey.

Is this event for you?

This workshop is ideal if:

  • You’re planning to open a studio within the next 12 months

  • You have opened a studio and in need of support with growth strategy

  • You’re still shaping your vision but ready to get serious

  • You want to connect with like-minded, ambitious peers

What You'll Learn

Pillar 1: Your Studio Model

Understand the strategies behind successful studio models.

  • Studio models that work – boutique, hybrid, membership-based

  • Choosing the right location, lease, and fit-out

  • Funding options and real-world costs

  • Build your mini business model (with 1:1 guidance)


Pillar 2: People, Programming & Pricing

Everything you need to know about your studio’s operational core.

  • How to find and keep great instructors

  • Designing compelling and scalable class programming

  • Pricing strategies that convert and retain

  • Build your first month’s timetable and pricing plan


Pillar 3: Marketing & Member Acquisition

The real tactics behind a successful studio launch.

  • Local marketing strategies that actually work

  • How to build a brand that resonates with your audience

  • Pre-launch campaigns that generate demand

  • Map out your marketing funnel – from awareness to retention

Bonus Sessions

  • Technology Deep Dive choosing the right platform for your studio

  • Website Real Estate with Sam Crawford: must-do actions for studio websites

  • Interior Style & Organisation with the Style Sisters: how to create a space your clients won’t want to leave

  • Financing the dream: Talk + Q&A with Johnson Reed

Confirmed Speakers

  • Michael King – Pilates Master Educator 

  • Wendy Coulson – Former CEO of Les Mills UK & Boutique Studio Expert

  • Charlotte Reddington Smith, Style Sisters – Interior experts with celebrity & studio credentials

  • Elle Kealy – Founder, MO Pilates

  • Rachel Lea Fishman - Founder @ Arketa – Tech Platform for Reformer Studios

  • Sam Crawford – ByCrawford - Studio Website Expert

  • Simeon Duffy, Johnson Reed – Specialist in fitness studio funding

What’s Included

  • 15% discount on Reformer Pilates beds

  • Free place on the Reformer Marketing Masterclass

  • Exclusive discounted software offers

  • Interior design consultation

  • 1:1 follow-up session with Wendy Coulson

  • MK Pilates Training (Special discounted rate)

  • MO Pilates Consulting (Special discounted rate)

  • Event Goody Bag (filled with product for your studios)

click here to Register

Spots are limited and this event will sell out quickly.

Secure your ticket today and take the first real step toward launching your studio. Click Here to Register.

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