The Lessons You Only Learn Once You Start Growing a Pilates Studio
Opening a Pilates studio and growing a Pilates business are two very different challenges. Fern Bentley, founder of Radiant Pilates, shares the lessons she's learned expanding beyond her first studio, from building better systems and managing profitability to developing her team, delegating responsibility and protecting the client experience as the business grows.
Why Your Pilates Studio Doesn’t Need to Appeal to Everyone
Does your Pilates studio need a niche to stand out? Joni Jacobs of The Pilates Company explores why building a clear studio identity isn't necessarily about appealing to one specific audience. From defining your values to creating a consistent client experience, she shares how studios can attract the right clients by being clear about what they offer.
Building a Pilates Brand People Actually Remember
What makes a Pilates brand genuinely memorable? Nicci Rowlands, founder of PilatEASE CIC, shares how she grew her business from one studio to six across the North East without losing the personality and values that made it different. From building a recognisable identity to creating a genuine community, Nicci explores why the strongest brands are built on how people feel, not just how they look.
What Social Media Doesn’t Show You About Being a Pilates Instructor
Behind the perfectly edited Pilates Reels, beautiful studios and early morning coffees, there's a side to being an instructor that rarely makes it onto social media. Pilates instructor and content creator Lexie Hynes shares the reality of teaching, from early starts and hours of class planning to filming content and showing up for clients, even on the difficult days.
When Everyone Has a Reformer, What Makes a Pilates Studio Stand Out in a Growing Market?
As Reformer Pilates becomes more widely available, simply having reformers is no longer enough to stand out. Laura, founder of Sculpt Pilates, shares what she believes sets independent studios apart, from great instructors and thoughtful teaching to strong client relationships, community and consistently delivering a great experience.
What Makes Clients Come Back to the Same Instructor?
What makes clients book with the same Pilates instructor again and again? Nikki Corcoran explores six qualities that keep clients coming back, from building genuine connections and planning thoughtful classes to recognising progress and creating an experience people want to repeat.
Growth Starts With Why: Designing a Client Journey That Keeps Members Coming Back
Do you know why your members chose your Pilates studio in the first place? Momence explores how understanding client motivations, personalising the member journey and building genuine relationships can turn first-time visitors into long-term members.