Six Business Mistakes I See Pilates Studio Owners Make (And How To Fix Them)
Are you running a profitable Pilates studio or just keeping yourself busy? Drawing on experience as a business owner and studio coach, this article explores six common mistakes Pilates studio owners make, from underestimating costs and confusing cash flow with profit to ineffective pricing, sales and scheduling, with practical advice on how to fix them.
What Studio Owners Really Look For When Hiring Instructors
What makes a Pilates instructor stand out to studio owners? From preparing for interviews and showcasing teaching skills to understanding a studio's values and creating great client experiences, Georgia Testa shares what she really looks for when hiring instructors, and why qualifications are only the starting point.
From Instructor to Studio Owner: The Honest Reality of Opening a Reformer Studio
What does it really take to go from Pilates instructor to studio owner? Shannon, founder of Club Coco, shares the realities of opening a Reformer Pilates studio, from managing instructors and setting boundaries with clients to balancing teaching, marketing and the daily demands of running a business.
Beyond Footfall: What Should Studio Owners Look at Before Choosing Their Next Location?
Choosing the right location for a Pilates studio involves much more than finding a busy high street. Using real location data from PilatEASE, Fetch Analytics explores what studio owners should consider before signing a lease, from local demographics and competition to customer travel patterns, footfall trends and the true value of visibility.
Smarter Studios, Stronger Relationships: Using Technology to Create More Time for Clients
What if technology could give your Pilates studio team more time to focus on clients? Drawing on experience running Kohr and insights from 500,000 member messages analysed by Momence, this article explores how automating repetitive admin can free up time for personal connections, better member experiences and stronger client retention.
Can You Build a Successful Pilates Studio Without Following the Trends?
Does building a successful Pilates studio mean keeping up with every new industry trend? Jenni Tricklebank, founder of Nimble & Wild Pilates, shares six lessons from building a business that does things differently, from developing a distinctive brand and investing in teacher expertise to creating a welcoming client experience and staying true to what matters.
How to Grow Your Pilates Business Without Opening Another Studio
Growing your Pilates business doesn't always mean opening another studio. Drawing on 17 years of experience running Body Be Well Pilates, Chelsea Streifeneder shares how events, retreats, local partnerships and personal branding can create new revenue opportunities, strengthen your community and help your business grow beyond its four walls.
Building a Pilates Studio Without the BS: The Reality of Running Your Own Business
What does building a Reformer Pilates studio really look like behind the scenes? Fiona, founder of Powerhouse Pilates, shares her experience of opening a studio while on maternity leave, from building a community and managing the financial pressures to navigating quiet classes, difficult decisions and the realities of balancing motherhood with business ownership.
The Lessons You Only Learn Once You Start Growing a Pilates Studio
Opening a Pilates studio and growing a Pilates business are two very different challenges. Fern Bentley, founder of Radiant Pilates, shares the lessons she's learned expanding beyond her first studio, from building better systems and managing profitability to developing her team, delegating responsibility and protecting the client experience as the business grows.
Why Your Pilates Studio Doesn’t Need to Appeal to Everyone
Does your Pilates studio need a niche to stand out? Joni Jacobs of The Pilates Company explores why building a clear studio identity isn't necessarily about appealing to one specific audience. From defining your values to creating a consistent client experience, she shares how studios can attract the right clients by being clear about what they offer.
Is Admin Holding Your Pilates Studio Back? How to Work Smarter as You Grow
As your Pilates studio grows, so does the admin behind the scenes. From managing bookings and payments to organising instructors and tracking performance, routine tasks can quickly take over. bsport shares how studio owners can identify time-consuming processes, simplify operations and create more time for their clients and business.
Building a Pilates Brand People Actually Remember
What makes a Pilates brand genuinely memorable? Nicci Rowlands, founder of PilatEASE CIC, shares how she grew her business from one studio to six across the North East without losing the personality and values that made it different. From building a recognisable identity to creating a genuine community, Nicci explores why the strongest brands are built on how people feel, not just how they look.
What Social Media Doesn’t Show You About Being a Pilates Instructor
Behind the perfectly edited Pilates Reels, beautiful studios and early morning coffees, there's a side to being an instructor that rarely makes it onto social media. Pilates instructor and content creator Lexie Hynes shares the reality of teaching, from early starts and hours of class planning to filming content and showing up for clients, even on the difficult days.
When Everyone Has a Reformer, What Makes a Pilates Studio Stand Out in a Growing Market?
As Reformer Pilates becomes more widely available, simply having reformers is no longer enough to stand out. Laura, founder of Sculpt Pilates, shares what she believes sets independent studios apart, from great instructors and thoughtful teaching to strong client relationships, community and consistently delivering a great experience.
From Instructor to Studio Owner: Turning a Love of Teaching Into an Award-Winning Pilates Studio
From Pilates instructor to award-winning studio owner in just one year. Jodie Fast, founder of Reform & Glow, shares her journey of opening a Pilates studio, the challenges of becoming a business owner and the lessons she's learned about building a successful business without losing her passion for teaching.
What Makes Clients Come Back to the Same Instructor?
What makes clients book with the same Pilates instructor again and again? Nikki Corcoran explores six qualities that keep clients coming back, from building genuine connections and planning thoughtful classes to recognising progress and creating an experience people want to repeat.
Growth Starts With Why: Designing a Client Journey That Keeps Members Coming Back
Do you know why your members chose your Pilates studio in the first place? Momence explores how understanding client motivations, personalising the member journey and building genuine relationships can turn first-time visitors into long-term members.
The Studio Owner's Weekly Routine: What Should You Actually Be Doing?
As your Pilates studio grows, your role as an owner changes. But what should you still be doing every week? Georgia Testa shares six areas every studio owner should stay involved in, from understanding the numbers and supporting instructors to staying connected with members and planning ahead.
The Truth About My First Year As a Pilates Studio Owner
From worrying about rent and finding the right instructors to 3am paperwork and moments that make it all worthwhile, Studio220 founder Lauren Mason shares the honest highs, lows and lessons from her first year as a Pilates studio owner.
Are you tracking the right numbers? 8 metrics every Pilates studio should know
A full Pilates class doesn't always mean a healthy business. From class utilisation and intro offer conversion to member retention and revenue, bsport breaks down eight key metrics every studio owner should be tracking to make smarter business decisions.